WHY Do You Do What You Do?
WHY do you get up in the morning to do work?
It’s important for you, customers and clients to know that.
Articulating your own personal story can explain why you do what you do, why you’re in business or want to go into business.
Your story gives you CLARITY and VISION
But WHY would anyone care about your personal story?
Unless your story contains your WHY.
Your story communicates credibility and WHY they should listen to you, why they should talk to you.
That’s what a personal story does.
On your journey you’ve had experiences that led you to make a discovery, this is your WHY.
WHY you do what you do is the single greatest asset you can have in a business to make an emotional connection to your audience.
People don’t just remember what you say, they remember how you made them feel.
Here’s an example of my WHY…
My Passion Is Not Enough brand is for people that were not taught marketing and sales and through the Internet found they can make their own money.
I had no voice as a child so I became a musician to express myself.
No one was more passionate than me when it came to bass playing, but I had to do many crap day jobs to pay rent.
It took me twenty years to understand that it doesn’t matter how good you are at your craft…
Passion Is Not Enough, which became my WHY
I had to endure all those day jobs because I didn’t know how to make my own money, I didn’t know or understand Marketing and Sales
I made the decision…
I’m going to learn / teach / do / sell MARKETING and SALES so no one has to go through what I went through.
My story illustrates my journey.
Start with story.
Once your audience understands ‘where you’re coming from,’ they’ll start to relate to WHY you do what you do and how you can help them.
P.S. If you want to write your story and find your WHY…
Talk to me.