It Doesn't Have To Be Perfect, It Just Has To Get Done

I once knew a nine-year-old boy that stood on the corner of the street. He was dressed in dirty clothes that were obviously too small. He stood there with his box of old items he probably found in a rubbish skip and was selling each item for 50 pence each; a golf ball, coat hanger, a couple of old books, etc. I didn’t buy anything from him, I just called the police and had him removed, it’s the easiest way I know of in business to get rid of competition. I tried to offer the police some money to beat him up as well, but they asked me to go or they would arrest me. It was okay with me to leave, as I wanted to get home with the kids small box of stuff and put all the items on EBay. It turned out to be a productive day because I made some good money from the little kids books, so a good experience all round.

I noticed while on EBay that there are little old ladies that put their old books, teapots and ornaments up for sale and make a few pounds here and there to pay the bills. I can guarantee none of them know anything about Internet marketing, NLP persuasion and influence techniques and strategies before they put any of what they had for sale on the Internet. They didn’t have an elaborate marketing funnel set up that could answer all the client objections in a world-class sales letter that could rival the likes of Gary Halbert. [Famous Copywriter] They simply got started and put what they had up on the Internet in all its imperfectness and made a little bit of cash.

What can we learn from all this?

A couple of things. The first is that if you don’t want to get beat up and go to prison you shouldn’t be poor. The second is if you want to make money on the Internet you don’t have to have a perfect product or know everything there is to know about the subject to get started because it doesn’t have to be perfect; it just has to get done.

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