I tell the story of when I was in a band in the 80’s and we use to rehearse in Peterborough in England, I lived forty miles away in Bedford at the time. The drummer and myself never had anywhere to stay while in Peterborough during rehearsals or gigs, so we stayed at the guitarist’s place, which was his parent’s house.
Every time I stayed in Peterborough, the guitarist would always put on the same album [Pretzel Logic], Pretzel Logic is the name of a great Steely Dan album from 1973-74. (You may know the track Rikki Don’t Lose That Number from the album) I wasn’t really into ‘The Dan’ at the time, it was quite a mellow album for a nineteen – twenty year old; I didn’t quite ‘get it.’ I heard that album every few days over the course of six months.
One time we came back from rehearsals, or a gig, don’t remember, the guitarist and I just sat there in his room. He wasn’t putting the Steely Dan album on. I said why are you not putting any music on? He said he didn’t know what to play because he knew he kept playing the same album over and over again, and thought he wouldn’t put it on again because I was probably sick of it.
He didn’t know what to play, so I nodded towards the Steely Pretzel Logic album and said, “What about that album you always keep playing, I like that album.” His eyes widened and he immediately leapt into action to put the prized album on. He wanted to play it, but didn’t because he thought I was probably sick of it by now.
Since those early days the music of Steely Dan has had a tremendous impact on my musical life; I still play their music most of the time and it still has a profound effect upon me after 30 years.
Marketing is Pretzel Logic. I’ve recognized the same pattern over the years in others and myself from that experience. I couldn’t hear Steely Dan because I had no perception of their experience, their knowledge and wisdom and what it could bring to my life.
Today, life and information is whizzing by at such a fast pace that you may not be able to see or recognize all the greatness that you need that can take your life to the next level.
The life you want and the answers are right there in front of you, but you don’t recognize them because no one pointed you in that direction before. Opportunity is right in front of your own eyes, what you need is hiding in plain sight; you just don’t know it yet.
I had to be exposed to Steely dan many, many times before I could even understood what it was all about. When it starts to catch your imagination and you start to realize what is possible, that’s when the real study begins.
You may not ‘hear’ Marketing and Sales calling out to you today or believe that this stuff doesn’t apply to you; you may not even like it. Take it from someone who had no clue about business in the past that if you want what you keep thinking about, marketing and sales is a piece of the puzzle you must add as a necessary part of your life, its just the way it is. The sooner you grab hold of this truth, the sooner you can start using it for those things you keep thinking about.
If you’ve ever thought about packaging your knowledge and experience into a lifestyle business that matters… Click Here and let’s talk.
P.S. F.Y.I… Steely Dan has possibly the worst album covers in the history of album covers.